How To Keyword Optimize Your LinkedIn Profile - Work It Daily

How To Keyword Optimize Your LinkedIn Profile - Work It Daily In this episode, J.T. shows you how to keyword optimize your LinkedIn profile and she also explains why this is so important. Don't miss out!!         Still need more help with your LinkedIn presence and profile? Then be sure to check out our LinkedIn Plan. You'll earn how to optimize your LinkedIn profile, section-by-section, so recruiters can find you! Long-time career coach J.T. O'Donnell will show you exactly what you need to put on your profile in order to get noticed. Have you joined our career growth club?Join Us Today! How To Keyword Optimize Your LinkedIn Profile - Work It Daily LinkedIn is a crucial part of any job search plan since over 90% of companies will now check you out on LinkedIn before calling you. And +97% of recruiters will source talent through LinkedIn. In order to be found, you must keyword optimize your LinkedIn Profile. Here’s how to do that: Identify Your Most Important Keywords You need to look at this from the perspective of the recruiter and think about what keywords they would use to source talent. Generally, they will search on titles, location, and special capabilities like Healthcare Executive, Georgia, and Radiology. Be careful about optimizing for specific titles. A Vice President in one company is a Director in another and a Manager in a third, depending on size. It's better to use generic titles like Healthcare Executive. Look at job postings to identify the most important keywords for you. Sprinkle The LinkedIn Profile With The Keywords Now that you know the keywords you want to emphasize, make sure you use them extensively in your LinkedIn Profile. There are certain parts of your profile that are most important for this - they are: Your Headline This is what shows just under your name in your Profile box and is one of the most important places to put your keywords. If you do not enter anything here, it will default to the title of your most current position, so make sure you not only have the right keywords, but also a compelling message. For example: Sales Executive | Medical Sales Executive Consistently Top Ranked for Performance Notice how we managed to get “Sales Executive” in there twice? Your Summary Here you have 2,000 characters to describe yourself and your value proposition. In short, this is where you tell your story. Make sure you use your keywords a lot here. For example: As a Senior Sales Executive for Medtronic, I lead medical sales initiatives that demonstrate the competitive advantage of Medtronic products. Recognized as a top performing Medical Sales Executive, I have consistently ranked in the Top 5% of all Medical Sales Executives. Note how Sales Executive and Medical Sales are used extensively. Your Experience There are two places to get keywords in here, the Title and the Description. Sometimes your title is just not something someone would search on, so if your actual title is Business, Technology And Resource Group Architect, then you might want to show your LinkedIn title as: Enterprise Software Architect | Business, Technology and Resource Group Architect This way, you can ensure your keyword is there, even if you have a title that is specific to your organization. You also have 2,000 characters to describe your position so you can get your keywords in here too. Advice For Contacting This is an overlooked section that allows you to get more keywords in you profile, so do not ignore it. Use these tips and your LinkedIn Who’s Viewed My Profile results will increase. Related Posts LinkedIn Cheat Sheet: 5 Tips For A Professional Profile Your Essential LinkedIn Guide: Harness The Awesomeness 7 Phrases To Delete From Your LinkedIn Profile   Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!